Archive for December, 2008
Intellectual Property
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DESCRIPTION
Intellectual Property 6th edition provides a substantial view of intellectual property law, dealing with principles, academic issues and practical considerations. Split into well structured parts, each comprises an introductory chapter on basic principles, and subsequent chapters addressing the particular aspects of each right. The book provides an historical background to the current statutory and common law framework and analyses the grey areas revealed as English law struggles to keep up with technological change and European harmonization. Coverage is not limited to UK law, but includes appropriate international and regional legislation and decisions.
Call Number: (D) KD 1269 .D35 2007
Availability: Siti Hasmah Digital Library(Cyberjaya Campus)
Add comment December 17, 2008
Introduction to Probability and Statistics for Science, Engineering, and Finance
DESCRIPTION
Integrating interesting and widely used concepts of financial engineering into traditional statistics courses, Introduction to Probability and Statistics for Science, Engineering, and Finance illustrates the role and scope of statistics and probability in various fields.
The text first introduces the basics needed to understand and create tables and graphs produced by standard statistical software packages, such as Minitab, SAS, and JMP. It then takes students through the traditional topics of a first course in statistics. Novel features include:
As soon as he develops the statistical concepts, the author presents applications to engineering, such as queuing theory, reliability theory, and acceptance sampling; computer science; public health; and finance. Using both statistical software packages and scientific calculators, he reinforces fundamental concepts with numerous examples.
Call Number: QA 273 .R67 2009
Availability: Siti Hasmah Digital Library (Cyberjaya Campus)
2 comments December 17, 2008
Information Technology: Project Management
DESCRIPTION
INFORMATION TECHNOLOGY PROJECT MANAGEMENT, Fifth Edition weaves theory and practice together, presenting a comprehensive, integrated view of the many concepts, skills, tools, and techniques involved in information technology project management. With the strong pedagogical features and straightforward approach that made previous editions popular, this revised edition continues to address the critical skills needed for success in the ever-expanding field of project management, which has grown in its impact on an increasing number of professions, most notably information technology.
The fifth edition has been updated to include a detailed guide to using Microsoft Project 2007, as well as extensive tips and practice questions to prepare readers for the latest Project Management Professional (PMP) exam. Written to the PMBOKA(R) Guide 2004 set of standards, this resource will prove valuable to anyone entering the corporate world, as leaders in the industry place an increasingly high value on effective project managers and project teams.
Call Number: T 56.8 .S39 2007
Availability: Siti Hasmah Digital Library (Cyberjaya Campus)
* Kindly check the availability of the item through the library GEOWEB
Add comment December 17, 2008
Customer Service: Career Success through customer loyalty
DESCRIPTION
Customer Service: Career Success in the Service Economy, 4e provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the text is filled with examples that demonstrate the link between service skills and career achievement. This edition emphasizes the impact of customer loyalty on business growth and discusses how to measure a company’s ration of promoters, or Net Promoter Score. Throughout the text, there is an emphasis on exceeding customer expectations and translating customer loyalty into personal and corporate success.
New to this Edition
New! In this updated edition readers will learn:
- Specific behaviors that engage customers
- How to create web sites, email, and messages that delight customers
- Tools for dealing with and recovering unhappy customers
- Ways to exceed expectations in value, information, convenience, and timing
- Skills for managing others in the pursuit of service excellence
- Future directions in customer service and more!
New! A greater emphasis on loyalty-and the latest techniques such as the Net Promoter Score, exceeding expectations, customer-friendly technology etc.
- Discusses ways to measure ongoing customer loyalty.
- Examines how loyalty translates to business growth and development through recommendations, referrals and promotions.
New! Self-evaluations and test questions-reinforce learning.
- Contains a variety of materials such as: summary, key terms and concepts, self-test questions, and application activities.
- Helps readers comprehend and retain chapter material
Call number : HF 5415.5 T55 2008
Location: Siti Hasmah Digital Library (Cyberjaya Campus)
* Kindly check the availability of the book through the GEOWEB
1 comment December 17, 2008
Understanding the Knowledgeable Organization: Nurturing Knowledge Competence
Description
Understanding the Knowledgeable Organization looks at what it means to be a ‘knowledgeable organization’ by exploring six key areas that significantly affect an organization’s ability to turn knowledge resources into real value and to operate efficiently. Unlike many others, this book combines conceptual understanding with practical application, and shows how the different aspects of the subject relate to one another. The authors use explicit links to other business and management studies subject areas, and present a holistic understanding of the subject area, exploring the wide range of tools and techniques available and showing clearly the interdependencies throughout the subject area.
Features
- Provides a balanced and comprehensive picture of the subject, without over simplifying the key ideas.
- Uses a wide range of illustrations and examples, allowing students to see the relevance of the subject and how it can make a difference in organizations.
- Explicitly highlights the inherent problems in the subject area, and provides a way of understanding them and overcoming them.
- Each chapter follows a consistent pedagogical structure and uses navigation features that explicitly show the interrelations in the subject area.
- Central concepts are brought together in the final chapter showing how the six competencies can be integrated, and are illustrated by an extensive case study.
Review
“This remarkable book brings order to a very complex topic. I found that it brought into focus many things I intuitively knew and the structure made it accessible at many different levels. Uniquely, it is both a practical handbook and an academic treatise.”
Add comment December 17, 2008
A History of Advertising
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INTRODUCTION
The history of western advertising is a long one, starting as early as the 1630s, when Frenchman Théophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as “Agent to the Country’s Printers, Booksellers, etc.,” but the first time that the term “advertising agency” was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania. Widely considered to represent the birth of modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.
Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.
About the author:
Stéphane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at the fourth largest communication group Publicis, they have helped to build some legendary French brands nationally and internationally. Their in-depth knowledge of the field and their personal adventures are reflected in this publication.
Call number: HF 5837 .P56 2008
Location: Siti Hasmah Digital Library (Cyberjaya)
1 comment December 17, 2008
