Winning the War for Talent in Emerging Markets: Why Women Are the Solution

January 13, 2012 at 3:41 am Leave a comment

by Sylvia Ann Hewlett, Ripa Rashid

The war for talent is heating up in emerging markets. Without enough “brain power,” multinationals can’t succeed in these markets. Yet they’re approaching the war in the wrong way—bringing in expats and engaging in bidding wars for hotshot local “male” managers.

The solution is hiding in plain sight: the millions of highly educated women surging into the labor markets of Brazil, Russia, India, China, and the United Arab Emirates. Increasingly, these women boast better credentials, higher ambitions, and greater loyalty than their male peers. Yet their talents remain untapped.

The catch? attracting and retaining these educated and ambitious women requires different strategies than those used in mature markets In this must-read new book, authors nuanced analysis of this highly qualified workforce in the developing world-and show how it can help you win in these critical markets.

Call Number: HD6054.2.D44H49 2011

Available at Siti Hasmah Digital Library