Understanding the Knowledgeable Organization: Nurturing Knowledge Competence

Description

Understanding the Knowledgeable Organization looks at what it means to be a ‘knowledgeable organization’ by exploring six key areas that significantly affect an organization’s ability to turn knowledge resources into real value and to operate efficiently. Unlike many others, this book combines conceptual understanding with practical application, and shows how the different aspects of the subject relate to one another. The authors use explicit links to other business and management studies subject areas, and present a holistic understanding of the subject area, exploring the wide range of tools and techniques available and showing clearly the interdependencies throughout the subject area.

Features

• Provides a balanced and comprehensive picture of the subject, without over simplifying the key ideas.
• Uses a wide range of illustrations and examples, allowing students to see the relevance of the subject and how it can make a difference in organizations.
• Explicitly highlights the inherent problems in the subject area, and provides a way of understanding them and overcoming them.
• Each chapter follows a consistent pedagogical structure and uses navigation features that explicitly show the interrelations in the subject area.
• Central concepts are brought together in the final chapter showing how the six competencies can be integrated, and are illustrated by an extensive case study.

Review

“This remarkable book brings order to a very complex topic. I found that it brought into focus many things I intuitively knew and the structure made it accessible at many different levels. Uniquely, it is both a practical handbook and an academic treatise.”

Professor Richard Potter Chief Knowledge Officer, QinetiQ

“This is a book which combines both excellent insight with practical application. It is a work suitable for both the reader who seeks intellectual stimulation and the practitioner who strives to bring change to their own organisation”

Philip Ramsell Group Knowledge Manager Abbey National

Call Number: HD 30.2 .M33 2004

Location: Siti Hasmah Digital Library (Cyberjaya Campus)

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A History of Advertising

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INTRODUCTION

The history of western advertising is a long one, starting as early as the 1630s, when Frenchman Théophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as “Agent to the Country’s Printers, Booksellers, etc.,” but the first time that the term “advertising agency” was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania. Widely considered to represent the birth of modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.

Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.

About the author:
Stéphane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at the fourth largest communication group Publicis, they have helped to build some legendary French brands nationally and internationally. Their in-depth knowledge of the field and their personal adventures are reflected in this publication.

Call number: HF 5837 .P56 2008

Location: Siti Hasmah Digital Library (Cyberjaya)