Overview

Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

Call Number:  HD 30.2.A67 2009

Available at Siti Hasmah Digital Library

Overview

In recent years, a string of corporate scandals have sent shockwaves throughout the business world, resulting in the fracture of public trust in corporations. Now more than ever, corporate honesty and integrity are directly connected to success and growth. Above the Board provides strategies and methods to help you build a solid foundation of ethical corporate values into your organization.

Inside, you’ll find key advice from CEOs who have put corporate ethics at the forefront. The common message is that business ethics should not be viewed as an “add-on” to a company’s operations; rather, it must be a key element in an overall strategy for success. “Organizations across a range of industries are faced with the challenge of fostering an ethical environment that goes beyond compliance,” the authors write. “Above all, it is the CEOs who are in a position to set the ethical tone and climate of their organization.” Above the Board offers concrete practices, procedures, and personalized approaches used by such companies as Whirlpool, Xerox, Walgreen Co., Texas Instruments, and P&G to help you

• Make integrity a core value for every employee
• Integrate ethics into the heart of your corporate strategy
• Create wide-scale transparency throughout your company
• Harness ethical energy and make ethics messages far reaching
• Build a system of ethics that will remain relevant well into the future

Above the Board provides insight, best practices, and success stories from CEOs who began building upon their corporations’ foundational principles early on, and it sheds light on how these initiatives have benefited shareholders, customers, and other stakeholders alike. This insightful look at the new way of doing business is an invaluable blueprint for nurturing ethics within your company, creating a permanent foundation of fresh corporate values, and putting your company in a solid lead against the competition.

Call Number: HF 5387.5.U6 P67 2009

Available: Siti Hasmah Digital Library

Bryan Dodge’s message is spreading from coast to coast–and transforming lives day by day. With 600,000 radio listeners at Dallas’ WBAP–and hundreds of speaking engagements each year, Dodge definitely has something to say. Something that could change your life . . . in 48 hours.

His message is this: the good life is within our reach– once we know how to find it. His simple but powerful lessons show us the way to find more satisfaction at work and at home, how to embrace change, create upward growth, and focus on the things that really matter. These are The Good Life Rules.more

Call Number: BF 637.S8 d63 2009

Available at: Siti Hasmah Digital Library

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DESCRIPTION

Intellectual Property 6th edition provides a substantial view of intellectual property law, dealing with principles, academic issues and practical considerations. Split into well structured parts, each comprises an introductory chapter on basic principles, and subsequent chapters addressing the particular aspects of each right. The book provides an historical background to the current statutory and common law framework and analyses the grey areas revealed as English law struggles to keep up with technological change and European harmonization. Coverage is not limited to UK law, but includes appropriate international and regional legislation and decisions.

Call Number: (D) KD 1269 .D35 2007

Availability: Siti Hasmah Digital Library(Cyberjaya Campus)

DESCRIPTION

Integrating interesting and widely used concepts of financial engineering into traditional statistics courses, Introduction to Probability and Statistics for Science, Engineering, and Finance illustrates the role and scope of statistics and probability in various fields.

The text first introduces the basics needed to understand and create tables and graphs produced by standard statistical software packages, such as Minitab, SAS, and JMP. It then takes students through the traditional topics of a first course in statistics. Novel features include:

DESCRIPTION

INFORMATION TECHNOLOGY PROJECT MANAGEMENT, Fifth Edition weaves theory and practice together, presenting a comprehensive, integrated view of the many concepts, skills, tools, and techniques involved in information technology project management. With the strong pedagogical features and straightforward approach that made previous editions popular, this revised edition continues to address the critical skills needed for success in the ever-expanding field of project management, which has grown in its impact on an increasing number of professions, most notably information technology.

The fifth edition has been updated to include a detailed guide to using Microsoft Project 2007, as well as extensive tips and practice questions to prepare readers for the latest Project Management Professional (PMP) exam. Written to the PMBOKA(R) Guide 2004 set of standards, this resource will prove valuable to anyone entering the corporate world, as leaders in the industry place an increasingly high value on effective project managers and project teams.

Call Number: T 56.8 .S39 2007

Availability: Siti Hasmah Digital Library (Cyberjaya Campus)

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DESCRIPTION

Customer Service: Career Success in the Service Economy, 4e provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the text is filled with examples that demonstrate the link between service skills and career achievement. This edition emphasizes the impact of customer loyalty on business growth and discusses how to measure a company’s ration of promoters, or Net Promoter Score. Throughout the text, there is an emphasis on exceeding customer expectations and translating customer loyalty into personal and corporate success.

New to this Edition

New! In this updated edition readers will learn:

• Specific behaviors that engage customers
• How to create web sites, email, and messages that delight customers
• Tools for dealing with and recovering unhappy customers
• Ways to exceed expectations in value, information, convenience, and timing
• Skills for managing others in the pursuit of service excellence
• Future directions in customer service and more!

New! A greater emphasis on loyalty-and the latest techniques such as the Net Promoter Score, exceeding expectations, customer-friendly technology etc.

• Discusses ways to measure ongoing customer loyalty.
• Examines how loyalty translates to business growth and development through recommendations, referrals and promotions.

New! Self-evaluations and test questions-reinforce learning.

• Contains a variety of materials such as: summary, key terms and concepts, self-test questions, and application activities.
• Helps readers comprehend and retain chapter material

Call number : HF 5415.5 T55 2008

Location: Siti Hasmah Digital Library (Cyberjaya Campus)

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Description

Understanding the Knowledgeable Organization looks at what it means to be a ‘knowledgeable organization’ by exploring six key areas that significantly affect an organization’s ability to turn knowledge resources into real value and to operate efficiently. Unlike many others, this book combines conceptual understanding with practical application, and shows how the different aspects of the subject relate to one another. The authors use explicit links to other business and management studies subject areas, and present a holistic understanding of the subject area, exploring the wide range of tools and techniques available and showing clearly the interdependencies throughout the subject area.

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INTRODUCTION

The history of western advertising is a long one, starting as early as the 1630s, when Frenchman Théophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as “Agent to the Country’s Printers, Booksellers, etc.,” but the first time that the term “advertising agency” was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania. Widely considered to represent the birth of modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.

Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.

About the author:
Stéphane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at the fourth largest communication group Publicis, they have helped to build some legendary French brands nationally and internationally. Their in-depth knowledge of the field and their personal adventures are reflected in this publication.

Call number: HF 5837 .P56 2008

Location: Siti Hasmah Digital Library (Cyberjaya)